The Leadership Edition

8th School Administration Conference (SAC)

People, Policy & Compliance

Ensuring Operational Excellence in Shifting Market and Regulatory Environments

January 22-23, 2027 | Hong Kong

Date

January 22-23, 2027
Friday-Saturday

Location

Hong Kong Academy
Sai Kung, Hong Kong

Early Bird Rate*

USD 390 pp
Teams of 4+: USD 345 pp

*Expires on November 30, 2026.

Audience

Decision Makers & Senior Administrative Leaders

Equip your administrative team to lead with confidence when the stakes are high.

Talent Portability

✦

Strategic Retention

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Regulatory Diplomacy

✦

Institutional Trust

✦

Public-Private Synergy

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Talent Portability ✦ Strategic Retention ✦ Regulatory Diplomacy ✦ Institutional Trust ✦ Public-Private Synergy ✦

Stronger leadership behind every school decision

Every admissions conversation, staffing decision and operational response shapes how a school works and how its community experiences it.

School Administration Conference (SAC) brings together the professionals responsible for these decisions. Through practical workshops, real cases and candid peer exchange, you will explore how to lead your team, improve coordination across departments and respond confidently when the stakes are high.

Now in its 8th edition, SAC has welcomed delegates from Indonesia, South Korea, Thailand, Malaysia and beyond. In Hong Kong, we look forward to bringing together an even larger and more international community.

Four strands.
Challenges your team knows well.

Connect with peers who understand your responsibilities and explore how your work supports the wider school.

Admissions & Marketing & Communications

Build trust from the first enquiry onwards.

Explore how your team can communicate your school’s value, strengthen relationships with families and deliver a consistent experience across admissions, marketing and communications.

Operations / Facilities Management

Keep your school running safely and effectively.

Explore practical approaches to coordinating people, contractors, facilities and systems. Compare how schools manage operational pressures and use digital tools to improve everyday work.

Human Resources

Strengthen the people decisions that shape your school.

Examine recruitment, retention, staff experience and the challenges of putting policy into practice. Learn with peers navigating the relationship between people, compliance and school culture.

General Administration

Turn complex demands into coordinated action.

Explore how administrative leaders can improve processes, support clear decisions and connect work across departments. Build confidence in managing competing priorities and maintaining trust.

Bring your school team.
Take more learning back.

Attend together to explore shared challenges from different perspectives and turn individual learning into coordinated action at school.

With four strands, consider sending one colleague per strand, then coming together to share insights and agree on next steps.

This is a suggestion, not a requirement. Choose the sessions most relevant to your colleagues’ roles and your school’s priorities.

Special rates for four or more colleagues from the same school

Early bird, through November 30, 2026: USD 345 pp (Individual rate: USD 390 pp)

Standard, from December 1, 2026: USD 390 pp (Individual rate: USD 460 pp)

Register four colleagues during early bird for USD 1,380, saving USD 180 against four individual early bird registrations.

Two days to explore, practise and connect

Day 1: Deepen your leadership practice

Friday, January 22 | Registration from 12:30 PM

Welcome → Keynote → Deep-dive workshop → Reflection → Social reception

Begin with a leadership keynote, then choose one three-hour workshop to explore a priority for your school:

  • AI & Digital Tools for School Ops Teams
    Improve workflows, communication and everyday decision-making.

  • What Families Remember: Building Trust through School Experiences*
    Strengthen family trust through consistent, welcoming school experiences.

  • From Policy to Practice: HR & Operations in Action
    Turn policies into daily practices that support accountability and a positive workplace culture.

  • Leading through Complexity: Balancing Compliance, Culture, and Trust
    Navigate challenging decisions while protecting relationships and institutional trust.

Reflect on your learning, then connect with colleagues at the social reception, 6:15-7:05 PM.

Day 2: Broaden your perspective

Saturday, January 23 | 8:30 AM-3:30 PM

Keynote → Two rounds of focused sessions → Networking lunch → Panels & peer sharing → Final focused session → Reflection & closing

Choose from three rounds of focused sessions on practical school challenges, including contractor management, recruitment pipelines, social media policies and effective school systems.

After lunch, join a 75-minute panel and peer-sharing session in one of four strands:

  • Admissions & Marketing & Communications

  • Operations/Facilities Management

  • Human Resources

  • General Administration

Compare approaches with peers who understand your role, then finish the day by identifying ideas to take back to your school.

Optional: Explore Hong Kong Academy on a campus tour from 7:45-8:30 AM, before the day’s programme.

Programme subject to change.

Intelligence Partner

Sponsors

Interested in supporting the conference?
Explore our sponsorship opportunities →

What will you bring back to school?

Clearer judgment

Practise thinking through situations where people, policy and risk overlap.

Stronger coordination

Understand challenges from colleagues’ perspectives and identify shared priorities.

Practical approaches

Explore ideas for improving how your team works.

A wider network

Build relationships with peers you can turn to beyond the conference.

Learn with experienced school leaders

Keynote Speaker

Joy Qiao

Founder & Chair of Wellington College Education (China)

Keynote Title:
Beyond Compliance: Building a School Worth Belonging To

More keynote details to be announced.

Workshop Facilitators & Presenters

Learn from professionals at Shanghai American School, The International School of Kuala Lumpur (ISKL), Shrewsbury International School Bangkok City Campus, Hiba Academy Shanghai, and Dulwich College (Singapore), alongside peers from across the region.

Through practical workshops and focused sessions, they will share approaches to recruiting and retaining staff, developing operational teams, building schools across cultures and strengthening institutional trust.

Trusted by Teams From

An international community

Previous SAC delegates have joined us from 37 cities across 14 countries and regions:

Beijing, Changchun, Changshu, Changzhou, Dalian, Dongguan, Guangzhou, Hangzhou, Nanjing, Nantong*, Ningbo, Qingdao, Shanghai, Shantou, Shenzhen, Suzhou, Tianjin, Wuxi, Xi’an, Xiamen, Zhengzhou, Zhuhai, China | Hong Kong | Surabaya, Indonesia | Kobe, Japan | Kuala Lumpur, Malaysia | Mandalay, Myanmar | Cebu, Mandaluyong, Philippines | Singapore, Singapore | Suwon, South Korea | Bangkok, Phuket, Thailand | Accra, Ghana | Buenos Aires, Argentina | São Paulo, Brazil | Lusaka, Zambia

As SAC comes to Hong Kong, we look forward to welcoming an even larger and more international community.

Who Should Attend

SAC is designed for decision makers and senior administrative professionals responsible for:

Heads of Operations/Facilities

Business Managers

HR Directors and Managers

Marketing & Admissions

Finance leaders overseeing payroll, tax, and compliance

School Directors and Executive Leaders

School directors, executive leaders and academic leaders with school-wide administrative responsibilities are also welcome.

For school leaders: Send the colleagues responsible for turning your school’s priorities into everyday practice. Attending together gives them time to learn, compare perspectives and plan how to work more effectively across departments.

Early Bird Now Open

🐦

Early Bird Now Open 🐦

Invest in the people who keep your school moving

Give your team the time, perspectives and connections to lead with greater confidence.

Individual

USD 460 pp‍ ‍USD 390 pp*

School team of 4+

USD 410 pp‍ ‍USD 345 pp*

*Early bird expires on November 30, 2026

Our Cancellation Policy →

Advance Together: Our Collective Learning Series

Marketing & Admissions Community

Virtual Peer Learning Community
Led by Janelle Garrett

This community is designed for those working in international schools who want to connect with others navigating similar demands, from shifting demographics and enrollment targets to messaging, storytelling, and family engagement.

Marketing & Admissions Peer-to-Peer

Saturday, November 14, 2026 | 1:00-5:00PM
Dehong Shanghai International Chinese School

Learn how peer schools are responding to demographic and market shifts, communicating value in a changing market, as well as practical ideas for strengthening marketing, admissions and retention.

Keep the learning moving

Accountability Online Meeting

Your learning continues after SAC.

All delegates will be invited to a facilitated online follow-up meeting to share what they have applied, discuss challenges and learn from peers’ progress. The session provides an opportunity to:

  • Reflect on key takeaways

  • Identify how learning can be applied in practice

  • Share progress, challenges and successes

  • Stay connected with peers as part of an ongoing learning community

Session date and time: To be announced.

Learn with Peers at
Hong Kong Academy

33 Wai Man Rd, Sai Kung, Hong Kong

Hong Kong Academy is a premier non-profit IB World School. Founded in 2000 the school is celebrating its 25th anniversary and has built an impressive reputation for delivering a high quality, student-centered education which empowers its diverse student body - representing more than 35 nationalities - to learn, thrive and reach their full potential. Expert teachers provide a through-train education for students aged 2-18 years old at the schools’ award-winning campus located in family-friendly Sai Kung. As a fully authorised 3 programme IB World School, HKA offers the IB PYP, MYP and Diploma programmes. In addition, all students graduate with the HKA Diploma and Global Citizens Diploma, going on to study at competitive international universities and enjoying successful careers all around the world.

Kasson Bratton

Head of School

Nicole Bolle

Head of Operations

Thank you to Head of School Kasson Bratton, Head of Operations Nicole Bolle, and the entire HKA team for welcoming SAC to Hong Kong Academy and supporting the conference as returning speakers and participants.

Recommended Hotel

WM Hotel

28 Wai Man Road, Sai Kung, New Territories

Our recommended accommodation is WM Hotel in Sai Kung, with special event rates available.

View the room options and download the reservation form below. Submit your booking directly to the hotel by December 30, 2026 to access the event rates.

Early Bird Now Open

🐦

Early Bird Now Open 🐦

Invest in your team.
Strengthen your school.

Send your administrative leaders to SAC to build skills, share solutions and lead with confidence.

Individual

USD 460 pp

USD 390 pp*

School team of 4+

USD 410 pp

USD 345 pp*

*Early bird expires on November 30, 2026

Our Cancellation Policy →